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Think. Make. Grow.

From building incredible machines to composing music, we believe kids learn best when they engage their imaginations. Using role-play they can think in innovative ways, so they're ready for tomorrow's world.

Our games

Role-play lets kids use their imagination to learn and grow. We've chosen our games based on important skills that kids need — including creative, social and emotional development — and they're fun to play.

Child development

We make sure all our games and activities develop a range of key skills that your kids need to learn and grow.

Our partners

We’ve teamed up with child development experts and leading games designers to bring you the best in purposeful play.

Development partners