McDonald's Happy Studio - Cookies

  • 1. What are cookies and do we use them or something similar?

    Technologies such as cookies, beacons, tags and scripts as used by McDonald’s and our partners (such as our marketing agencies), affiliates, and analytics and service providers (such as our analytics provider and our hosting provider). Cookies are text only pieces of information that a website transfers to someone’s computer to allow the website to remember certain information and therefore making the website easier to use. This section will explain to you a bit more about cookies and how you can block/delete cookies.

    A cookie is a bit like the person behind the till at your local McDonald’s. That person doesn’t know your name or where you live, but they do recognize you and remember your favourite order so that the next time you visit they can guess what you’re going to want and make the service even quicker than normal!

    Like most websites, the Happy Studio website uses cookies for a variety of purposes in order to improve your online experience. For example, we use use clear gifs (also known as Web Beacons) to better help manage content on Happy Studio. Clear gifs are tiny graphics with a unique identifier (similar in function to cookies) which are stored on a person’s hard drive and they are imbedded invisibly on webpages to track online movement on the web however all information collected is anonymous and we do not gather personally identifiable information using these clear gifs. We use clear gifs in our HTML-based emails as well so that we can see which emails have been opened by recipients in order to gauge the effectiveness of our communications (remember that you can opt-out of receiving any marketing communication at any time if you have already subscribed just by following the simple unsubscribe instructions in the email).

    We may also use a special type of a cookie, called a “Flash” cookie which allows us to store some of your preferences on the website (for example, how loud you want the sound on the website). Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here.

    A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a randomly generated unique number or other value.

    Depending on the purpose, we use “session” cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and “persistent” cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

    You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You can easily delete any cookies that have been installed in the cookie folder of your browser. You can adjust the cookies settings through your browser settings. Each browser is different, so you'll probably need to take a look at your Help menu of your browser, selecting “cookies” for information on where to find your cookie folder. But if you have Internet Explorer 8 you can follow these steps to delete cookies:

    1. Click to open Internet Explorer.
    2. Click the Tools button, and then click Internet Options.
    3. On the General tab, under Browsing history, click Delete.
    4. Select the Cookies check box, and then click Delete if it isn't already checked. Clear or select check boxes for any other options you also want to delete.

    If you don't change any check boxes, deleting the browsing history removes temporary Internet files, webpage history, and cookies. Temporary files and cookies for your saved favourite websites are preserved.

    If you turn cookies off, you may not be able to take advantage of all the fun and exciting features of this website and some of the webpages may not work properly. Unless you turn cookies off via your browser settings, we will assume that you consent to the use of cookies on the Happy Studio website.

  • 2. What are the categories of cookies?

    Cookies can be categorised, following the International Chamber of Commerce guide, as follows:

    1) Strictly necessary Cookies

    'Strictly necessary cookies' let you move around the website and enable you to use features of the website. Without these cookies these features would not function.

    Strictly necessary cookies tend to be session cookies which are deleted at the end of the browser session.

    2) Functionality Cookies

    'Functionality cookies' are used to provide services or to remember your settings. This may include your country and language preferences. These cookies help to customise your McDonald's web experience. They also assist with the administration of certain other activities. We may associate personal information with a cookie file in those instances.

    Functionality Cookies, by their very nature, are persistent cookies so that we remember your computer when you return to our website.

    Some of these cookies are managed for us by third parties – where this is the case we don't allow the third party to use the cookies for any purpose other than those listed above for the purposes of this website.

    If you prevent cookies, including functionality cookies, this may mean we can't offer you some services.

    3) Performance Cookies

    'Performance cookies' collect information about how you use our website such as which pages you visit and if you experience any errors. These cookies don't collect any information that could identify you – all the information is collected on an anonymous aggregate basis and is only used to help us improve how our website works, understand what interests our users and measure the effectiveness of our advertising. They also enable us to track the total number of visitors to our site. Most performance cookies tend to be session cookies which are deleted at the end of the browser session.

    In of the case of Happy Studio, these cookies are managed for us by a third parties, e.g. Google Analytics. We don't allow the third party to use the cookies for any purpose other than those listed above for Happy Studio. Some of these third party performance cookies are not session based and have varying expiry dates.

    If you prevent performance cookies we cannot use information from your visit to help us improve the website for the future.

    4) Targeting Cookies

    Targeting cookies collect the most information about users. These cookies are used to deliver advertising targeted to you and your interests. We do not use targeting cookies on this website.

    However if we ever wished to do so in the future, we would not do so without your express consent, which we would usually obtain by asking you to register and/or opt in to a particular service.

  • 3. Web cookies we use, for how long and why
    Cookie DomainCookie NameExpirationPurpose
    www.happystudio.com_ga13 monthsGoogle Analytics. Used as an individual anonymised token to represent an individual user (without identifying them) for analytic purposes
    www.happystudio.com_gat10 minutesGoogle Analytics. Used to ensure too many requests are not sent to Google Analytics.
    www.happystudio.com__utma13 months from set-up dateGoogle Analytics. Used to determine new and returning visitors to the site. _utma stores the number of visits made from your device and the time of the visit.
    www.happystudio.com__utmt10 minutesGoogle Analytics. Used to ensure too many requests are not sent to Google Analytics.
    www.happystudio.com__utmb30 mins from set/updateGoogle Analytics. Used to determine a new session/visit.
    www.happystudio.com__utmcEnd of sessionGoogle Analytics. Used to measure when a session/visit ends so, along with –utmb we can see how long a session lasted.
    www.happystudio.com__utmz6 months from set-updateGoogle Analytics. Used to keep track of where a visitor came from, what search engine they used, what link they click on and/or what keyword they used and from where in the world they accessed the site.
    www.happystudio.com__utmv2 years from set-updateGoogle Analytics. Used where we have custom visitor-level variables for customising what can be measured.
    www.happystudio.comorg.springframework.web.servlet.i18n.CookieLocaleResolver.LOCALE1 year from set-up dateUsed to remember your country and language preferences for the site.
    www.happystudio.comAWSELBEnd of sessionAn anonymous identifier used to ensure that all requests made by a user during an individual visit to the website are sent to the same web server – this cookie is necessary for the correct functionality of the site.
  • 4. App cookies we use and why
    Cookie NamePurpose
    GoogleUniversalAnalytics_clientIDGoogle Analytics. Used as an individual anonymised token to represent an individual user (without identifying them) for analytic purposes.
    GoogleUniversalAnalytics_SystemInfoGoogle Analytics. Used to determine whether to submit anonymous System Info to Google Analytics, as we only want to do this once.
    HSAppRemoteNotificationTokenUploadedParse. A flag stored if the user has opted-in to receive push notifications, to prevent us from trying to upload the token multiple times.
    HSAppIOSPreferredLanguages(iOS-only) Identifies the language currently selected on the user’s iOS device. Used as a hint to the app’s localisation setup.
    HsAppAppFirstOpenedUsed to identify the date the app was first opened, used to time events a certain number of days later.
    HSAppShowOnboardingUsed to determine whether to show the onboarding setup process.
    HSAppSavedLanguageUsed to localise the app appropriately.
    (iOS-only) Records the permissions the user has granted the application, cached to prevent us making the native iOS call each time.
    (iOS & Android-only) Used for drawing the user’s attention to the Parents Area if required.
    HSAppFeaturesEnabledLevelUsed to determine whether advanced graphical effects should be toned down to assist performance on less-capable devices.
    HSAppPreviouslyActiveLicenseUsed to trigger “new license” messaging when it changes.
    HS<Game><Level>_<License>_CompletedRecords user progress through the games and levels.
    HSMetaToy_<Game>_<License>_UnlockedContentRecords bonus MetaToy content that’s been unlocked or redeemed.
    HSUnlocker<Game>_<License>_ScannerUnlockedRecords bonus Scanner content that’s been unlocked or redeemed.
  • 5. When was this Cookie Policy last updated?

    3 August, 2015